A Thesis on the Battlefield

Images and advertisements for the upcoming BATTLEFIELD 3 uses a image of a strong soldier highlighted from the background to draw in the viewer, and get them interested in the picture, while the relatively empty background invokes pathos focused on the true bleak outlook of war

The image for the upcoming BATTLEFIELD 3 uses pathos by making you feel for the downcast soldier, while using ethos as the Battlefield game series is extremely well known in certain circles.

The image for the upcoming BATTLEFIELD 3 features a wide open space that emphasizes the logo and the impassive soldier, which prevents confusion about what the game is and what its about.